Make vs Zapier
Choosing between Make and Zapier in operations & automation? This page compares pricing, ratings, integrations, and headline features so UK buyers can decide faster. Both score within striking distance — pick based on workflow fit, not the leaderboard alone.
What Make is
Make (formerly Integromat) is a visual automation platform for designing multi-step scenarios with branching, routers, and data transformation. Stronger than simple one-step connectors when ops teams need filters, iterators, and webhook-heavy flows. Still a common step up from basic Zapier Zaps before full custom development or self-hosted stacks like n8n.
Pricing signal: Free / from $9/mo · Verified listing
What Zapier is
Zapier connects 9,000+ apps and uses AI to help teams automate workflows without coding. Beyond classic multi-step Zaps, the platform now emphasises AI automation, agents, tables, and chatbots so operators can move data, trigger actions, and assist teams across tools they already use. Still the default first automation layer for SMEs before heavier orchestration platforms.
Pricing signal: Free / from $19.99/mo · Verified listing
Visual automation platform for complex multi-step scenarios
At a glance
| Field | Make | Zapier |
|---|---|---|
| tagline | Visual automation platform for complex multi-step scenarios | AI-powered automation connecting 9,000+ apps |
| priceLabel | Free / from $9/mo | Free / from $19.99/mo |
| Rating | 4.7 (4,200 reviews) | 4.6 (9,800 reviews) |
| Verified |
Integrations
Feature differences
Headline capabilities from each catalogue listing. Overlap means both claim the capability; exclusive rows are where the products diverge for buyers shortlisting operations & automation.
- No identical feature strings listed
- Visual scenario builder
- 1,500+ app integrations
- Routers, filters, and iterators
- AI modules for LLM steps
- Webhooks and scheduling
- Error routes and retries
- 9,000+ app integrations
- AI-assisted workflow and agent creation
- Multi-step Zaps with conditional logic
- Tables, forms, and chatbot products
- AI data transformation helpers
- Error handling and retries
Who should choose which?
Pick Make if…
- You want visual automation platform for complex multi-step scenarios
- You specifically need: Visual scenario builder
- Your stack already includes Airtable
Pick Zapier if…
- You want aI-powered automation connecting 9,000+ apps
- You specifically need: 9,000+ app integrations
- Your stack already includes Salesforce
- You prefer the more widely reviewed option (9,800 reviews)
This is a catalogue comparison for shortlisting, not a paid endorsement. Always confirm current pricing and security claims on the vendor site before buying.
Need to compare more?
Build a 3-way comparison with the full feature breakdown, or see alternatives to either app.
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Need help implementing Make vs Zapier?
Choosing the tool is the easy part. We help UK service businesses map the workflow, connect systems, set approval gates, and roll out without a stalled pilot. Independent advice — we are not the vendor.
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