Looker (Google Cloud) vs Microsoft Power BI
Choosing between Looker (Google Cloud) and Microsoft Power BI in analytics & bi? This page compares pricing, ratings, integrations, and headline features so UK buyers can decide faster. On combined rating and review volume, Microsoft Power BI currently edges ahead — still verify fit against your stack.
What Looker (Google Cloud) is
Looker is Google Cloud's enterprise BI platform that combines data modelling, analytics, and AI-powered insights. Its semantic layer ensures consistent metrics across the organisation while Gemini AI helps explore data conversationally.
Pricing signal: Custom pricing · Verified listing
What Microsoft Power BI is
Power BI is Microsoft's business analytics platform with Copilot AI integration. It transforms data into interactive visualisations, generates insights with natural language, and enables data-driven decision making across organisations.
Pricing signal: Free / from $10/user/mo · Verified listing
AI-powered business intelligence platform
AI-enhanced business analytics by Microsoft
At a glance
| Field | Looker (Google Cloud) | Microsoft Power BI |
|---|---|---|
| tagline | AI-powered business intelligence platform | AI-enhanced business analytics by Microsoft |
| priceLabel | Custom pricing | Free / from $10/user/mo |
| Rating | 4.4 (3,400 reviews) | 4.5 (9,600 reviews) |
| Verified |
Integrations
Feature differences
Headline capabilities from each catalogue listing. Overlap means both claim the capability; exclusive rows are where the products diverge for buyers shortlisting analytics & bi.
- No identical feature strings listed
- Gemini AI insights
- LookML semantic layer
- Embedded analytics
- Data actions
- API-first platform
- Git-integrated development
- Copilot AI in Power BI
- Natural language Q&A
- Interactive reports
- Real-time dashboards
- Data modelling
- Paginated reports
Who should choose which?
Pick Looker (Google Cloud) if…
- You want aI-powered business intelligence platform
- You specifically need: Gemini AI insights
- Your stack already includes BigQuery, Snowflake, Redshift
Pick Microsoft Power BI if…
- You want aI-enhanced business analytics by Microsoft
- You specifically need: Copilot AI in Power BI
- Your stack already includes Microsoft 365, Azure, Dynamics 365
- You are optimising for a lighter pricing tier (Free / from $10/user/mo)
- You prefer the more widely reviewed option (9,600 reviews)
This is a catalogue comparison for shortlisting, not a paid endorsement. Always confirm current pricing and security claims on the vendor site before buying.
Need to compare more?
Build a 3-way comparison with the full feature breakdown, or see alternatives to either app.
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