Relay

Name: Relay
Rating: 4.4 (880 reviews)

AI workflow automation with built-in human approval steps

4.4(880 reviews)

Operations & Automation

Quick buyer guide

Is Relay right for you?

Use this section to decide whether Relay belongs on your shortlist before you visit the vendor, request a demo, or start implementation planning.

Best for

Teams evaluating operations & automation tools for a real business workflow.
Users who need ai workflow automation with built-in human approval steps.
Businesses that already use or can connect Gmail, Slack, HubSpot.

Not ideal if

Organisations that need enterprise procurement, compliance, and dedicated support from day one.
Teams without a clear use case, owner, or success metric for the tool.
Businesses that cannot yet review data, privacy, permissions, and approval requirements.

Common use cases

Reduce manual admin across forms, documents, approvals, and handovers.

Connect business systems and automate repetitive workflow steps.

Turn meetings, notes, documents, and requests into trackable actions.

Improve consistency in recurring back-office processes.

Implementation effort

Medium

Relay should be tested on one focused workflow first, especially if it connects to existing business systems or customer data.

Pricing clarity

A free tier may be available, but useful business features often sit behind paid plans. Check limits, exports, integrations, and team controls.

Digital by Default verdict

Relay is worth considering if you need operations & automation capability and the core features match a real workflow. Treat it as a medium-effort adoption: shortlist it, compare alternatives, and test it on a small but realistic process before wider rollout.

Questions to ask before buying

1Which systems need to connect for the workflow to work end to end?
2Where should human approval stay in the process?
3How are failures, duplicate records, and exceptions handled?
4Can the workflow be tested with sample records before going live?
5Who owns maintenance when systems or processes change?

Need an implementation view?

Get help choosing or implementing Relay

Digital by Default can help compare alternatives, map the workflow, check data/privacy considerations, and plan a safe rollout.

Book a discovery call

About

Relay is an AI-powered workflow automation platform that stands apart by natively supporting human-in-the-loop approval steps, letting teams build automations that pause for review before executing critical or irreversible actions. Unlike traditional automation tools, every Relay workflow can combine AI actions powered by GPT, Claude, or Gemini with conditional logic and designated human approval gates — all without writing code. The platform connects to 100+ integrations including Gmail, Slack, HubSpot, Notion, and Salesforce, and measures usage in steps and AI credits across its tiered plans. Teams at companies like Cursor, Ramp, and Motion use Relay to automate onboarding flows, approval chains, and cross-tool data sync while retaining human oversight where it matters most.