Braze
Customer engagement platform with agentic AI Creative Studio
About
Braze is a customer engagement platform that orchestrates personalised messaging across email, push, SMS, in-app, and WhatsApp. Its April 2026 release added agentic AI tools and Creative Studio, bringing autonomous agents that predict the best send time per user, generate copy and creative variants, and automatically test which versions drive the most clicks. Braze also rolled out EU hosting for its Decisioning Studio, addressing data-residency requirements for European brands. The platform is used by global consumer brands such as HBO, Burger King, and Sephora to coordinate cross-channel campaigns at scale, and the new agentic features are positioned as the defining shift from generative to autonomous marketing for 2026.
Key Features
Integrations
Reviews
No reviews yet. Be the first to share your experience.
Related Reading
Canva's AI Features Are Quietly Killing the Design Agency Model
Midjourney: The AI Art Tool That Redefined Creative Teams — What Businesses Actually Use It For in 2026
HubSpot's AI Just Made Your Sales Team Twice as Dangerous
More in Marketing & Content
View allCustomer data platform with AI-powered Growth Plays workflows
AI-powered email marketing and automation platform
AI-powered B2C CRM — autonomous email, SMS, and WhatsApp marketing agents
AI-driven inbound marketing and automation
AI content platform that researches SERPs and briefs before writing
Enterprise AI content platform trained on your brand's own guidelines