DALL-E (OpenAI) vs Midjourney
Choosing between DALL-E (OpenAI) and Midjourney in design & creative? This page compares pricing, ratings, integrations, and headline features so UK buyers can decide faster. On combined rating and review volume, Midjourney currently edges ahead — still verify fit against your stack.
What DALL-E (OpenAI) is
DALL-E by OpenAI generates images from text descriptions with high quality and accuracy. Features include image generation, editing, variations, and inpainting. Available through ChatGPT Plus and the OpenAI API.
Pricing signal: Included in ChatGPT Plus ($20/mo) · Verified listing
What Midjourney is
Midjourney generates highly stylised and photorealistic images from text prompts, with strong defaults for mood, lighting, and composition. Creative teams use it for concept art, campaign moodboards, product visualisation, and editorial stills via Discord and the web app. Paid tiers historically start around $10/mo (Basic) with Standard/Pro bands for more GPU time, steganography relaxation, and commercial softness rules — confirm the live plan card before buying. Best when aesthetic quality beats workflow polish; weaker when you need tight brand-kit APIs or enterprise SSO out of the box.
Pricing signal: From ~$10/mo · Verified listing
AI image generation and editing by OpenAI
High-aesthetic AI image generation for creative teams
At a glance
| Field | DALL-E (OpenAI) | Midjourney |
|---|---|---|
| tagline | AI image generation and editing by OpenAI | High-aesthetic AI image generation for creative teams |
| priceLabel | Included in ChatGPT Plus ($20/mo) | From ~$10/mo |
| Rating | 4.5 (6,200 reviews) | 4.7 (8,400 reviews) |
| Verified |
Integrations
Feature differences
Headline capabilities from each catalogue listing. Overlap means both claim the capability; exclusive rows are where the products diverge for buyers shortlisting design & creative.
- No identical feature strings listed
- Text-to-image generation
- Image editing and inpainting
- Style transfer
- Image variations
- High resolution output
- API access
- Text-to-image with strong aesthetic defaults
- Style references and character consistency tools
- Upscale, vary, pan, and zoom controls
- Blend and remix workflows
- Discord and web creation surfaces
- Commercial-use terms on paid plans
Who should choose which?
Pick DALL-E (OpenAI) if…
- You want aI image generation and editing by OpenAI
- You specifically need: Text-to-image generation
- Your stack already includes ChatGPT, Microsoft Designer, Bing
Pick Midjourney if…
- You want high-aesthetic AI image generation for creative teams
- You specifically need: Text-to-image with strong aesthetic defaults
- Your stack already includes Discord, Web interface, API access
- You prefer the more widely reviewed option (8,400 reviews)
This is a catalogue comparison for shortlisting, not a paid endorsement. Always confirm current pricing and security claims on the vendor site before buying.
Need to compare more?
Build a 3-way comparison with the full feature breakdown, or see alternatives to either app.
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